Those of us who write undoubtedly have a passion for it. Why else would we put ourselves through the difficulties of creating a cast of characters with seemingly insurmountable problems?
As an author of historical romance, I have noticed the high volume of paranormal books lining the shelves of our local bookstores. Publishers and readers alike clamor for these stories and though the saturation level is high, there doesn't seem to be any sign the genre is tapering off. Moreover, it's not just brick and mortar stores packing them in. E-book sites all over the internet display page after page of paranormal titles and what once thought a fad is now a cornerstone of the billion-dollar a year romance industry.
No doubt, it sounds as if I'm opposed to such books. However, I write erotic paranormal under the pen name Marie March and have four titles due out this year. As well, I eagerly await the next Sookie Stackhouse adventure from Charlaine Harris, and the last installment in Karen Marie Moning's Fever series. What I enjoy about these authors is their ability to create stories in which I'm able to suspend my disbelief and immerse myself in an all too real fantasy-world.
This brings up the question of writing strictly for profit or playing to the room. Should an author who stands out in his or her own category write to a specific market? From what I have read and heard, most Editors view this as a no-no. Yet, how many publishers out there, big and small, have calls out for paranormal manuscripts above anything else? With werewolf, vampire and shifter stories in demand the conclusion may be any submission will have a better than average acceptance rate. Such logic will set anyone up for disappointment and failure.
As a romance writer, you have to enjoy reading what you set out to write. With a paranormal, you have to believe in the unbelievable yourself otherwise the rudiments of your story just won't work. Therefore, I believe success in any form of writing depends on the blend of two essential elements…your talents and interests.